Media kit

Richard Calder

Science breakdowns, tech reviews, and short-form content that reaches millions organically.

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2.6M+ Organic monthly views. Trailing 3-month average. Zero ad spend.
May–Jul 2026 · Facebook, YouTube, Instagram, TikTok
5.06M Total views in a single month.
July 2026
97% Of YouTube views came from non-followers.
1,915 Videos published. About 2 per day in recent months.

Platforms

July 2026, by platform

5.06M total views that month. Bars are scaled to these four counts only.

Facebook3.08M
YouTube880K
Instagram779K
TikTok316K
As of July 2026
98% Of Facebook reach came from non-followers.
58% Average view percentage on YouTube.
5.4% Instagram interaction rate.
394K Best single organic post. Facebook, July 15, 2026.
8,540 YouTube subscribers.
5.9M Lifetime YouTube views.

What I make

Four pillars, equal weight

01

Science & engineering breakdowns

02

Tech reviews & how-tos

03

Comedy & sketch content

Directing on-camera talent.

04

Automotive education

Featured work

Eight shorts

View counts as of Sep 2026, where one was supplied. Players load when they reach the screen.

Science & engineering

RichieRichLabs

Halo Warthog fuel bill

120K views · as of Sep 2026

Halo Scorpion tank

103K views · as of Sep 2026

Tech

RichieRichLabs

PSP games on iPhone

496K views · as of Sep 2026

Apple Maps vs Google Maps

Comedy

Client work · CarSimple · written & directed by me

Bentley vs Dodge Durango

891K views · as of Sep 2026

Dealership skit

28K views · as of Sep 2026

Automotive education

Client work · CarSimple

FWD vs RWD in snow

38K views · as of Sep 2026

AWD vs 4WD

21K views · as of Sep 2026

Brand work

CarSimple Online

I built the brand and the YouTube channel from zero.

2,270Subscribers
524Videos
1.8MLifetime views

Services

What I do for a partner